Vision

Pioneering the most exciting firearms ecosystem in America today.

Mission Statement

Our mission at GunTV first and foremost is to create an exciting and memorable television viewing experience for firearms enthusiasts from all walks of life. In alliance with the finest manufacturers throughout the world and the best gun stores in the nation, our focus is to elevate and empower the entire shooting sports category to deliver to our customers unprecedented access and convenience when it comes to purchasing the firearm of their choice.

Our network of gun stores is extensive and represents the finest retail establishments in the nation, ensuring your purchase process will be professional and informative. Our people are dedicated, our team is knowledgeable and our passion runs deep.

Our ultimate goal is to serve; serve the manufacturer through authentic and engaging presentation, serve the gun store by being an extension of their sales force and serve the customer by making their experience better and better as time goes by. When everyone wins, our mission is accomplished.

Education and Resources

Firearm Safety Information

  • Always assume a firearm is loaded even if you remember unloading it.
  • Always keep your finger off the trigger until you actually intend to shoot. When handling a gun, rest your finger outside the trigger guard or along the side of the gun. Don't touch the trigger until you are actually ready to fire.
  • Always keep the firearm's muzzle pointed in a safe direction. A "safe direction" means that the gun is pointed so that even if an accidental discharge occurred, it would not result in injury.
  • Firearms should be unloaded when not actually in use. Whenever you pick up a gun, such as when removing it from or returning it to storage, remember to point it in a safe direction and make sure it is unloaded.
  • Store your firearms in a locked cabinet, safe, gun vault or storage case when not in use, ensuring they are in a location inaccessible by children and cannot be handled by anyone without your permission.
  • Be sure you know how your firearm operates: read the manual on your firearm, know how to safely open and close the action of the firearm and know how to safely remove any ammunition from the firearm and its magazine.
  • Use a gun locking device that renders the firearm inoperable when not in use. A gun lock should be used as an additional safety precaution and not as a substitute for secure storage.
  • Store your ammunition in a locked location separate from firearms.
  • Make sure young people in your home are aware of and understand the safety guidelines concerning firearms. Have them sign the Project ChildSafe Pledge for young people - a reminder that if they find an unattended firearm in their home or a neighbor's to not touch it, and tell an adult.
  • Always unload, clean and place your firearms in their secure storage location immediately after returning from a hunting trip or a day at the range.
  • Educate everyone in your family about firearms safety. Visit the Project ChildSafe website for safety information and to find out where to get a free firearm safety kit in your area.

These tips and others tools and information about safe and responsible firearm storage are available at: www.projectchildsafe.org.

National Rifle Association: www.nra.org

National Shooting Sports Foundation: www.nssf.org

Child Safety Network: www.childrenssafetynetwork.org

Law Center to Prevent Gun Violence: www.smartgunlaws.org